The client requested a design and build to showcase the launch of their new product at RHS Chelsea 2014. The product is an indoor or outdoor self watering planter. The exhibition stand seeks to capture the uniqueness and essence of Lechuza through the quintessentially british idle of country walks, afternoon tea and day dreams; showing that the planters can make an innovative and stylish addition to your home either indoors or outdoors.
The concept is imagination; the design seeks to demonstrate that Lechuza can take your imagination anywhere and that the customer can take Lechuza anywhere. The design is an inside out scene, a play on a magical Alice in Wonderland theme and an abstraction of a local woodland gorge, created by melt waters from the last Ice Age. Glossy planters are in place of tall sycamores, their feet nestle within seasonal planting which borders a meandering brook. Alice searches for the rabbit. A contrasting scene appears the other side of the brook, a chic room set for afternoon tea and day dreams.
Project delivery 5 weeks; concept to design to build to breakdown.
Landscape Contractor; Wilson Lloyd Landscaping
Lechuza Awarded 3 Gold Stars RHS Chelsea 2014 Exhibitor Category